We have the privilege of working with brilliant creative people who interpret our brand.
Sleep and dreams are recurring themes in these artworks reflecting the materials we use, how our products are used
and the belief that more positive environmental initiatives in the world will help us sleep that little bit better at night.

Good Night Owl by Pomme Chan

 

I Heart Sleep by Pomme Chan

 

Sleep More Soundly Lily and Lionel

 

ZZzzz by Pomme Chan

 

Sweet Dreams by Pomme Chan

 

Twinkle by Pomme Chan

 

Sleep Eyes by Pomme Chan

 

Sleeping Bag by Pomme Chan

 

Jason Bruges In My Dreams for Sleeping Bags

Jason talks to SleepingBags

What excites or delights you about the Sleeping Bags concept?

I love the reuse or reappropriation of unexpected things. This concept is mirrored in the studios work which looks at technology transfer, the use of technologies and artefacts in a way you wouldn’t envisage

Tell us about your In My Dreams design the story and inspiration?

I am fascinated in the way we occupy space and how that relationship between us and our environment has changed drastically with time. Muybridge and Marey (exhibition currently at the Tate Britain) and the tradition of chronophotography and capturing movement and analysing it is central to my work. The design was created through a process of capturing movement during a dream / sleep sequence.

Tell us one of your bedtime secrets or about a favourite dream

We’re lucky this isn’t a self-portrait otherwise this would be very dull. I literally sleep like a log and do not move.

Jason creates interactive spaces and surfaces that sit between the worlds of architecture, interaction design and site-specific installation art.

The bag artwork was also a video installation in London’s Barbican art gallery

 

Vicki Murdoch – In My Dreams for Sleeping Bags

Vicki talks to SleepingBags

What excites or delights you about the Sleeping Bags concept?

“The concept for these bags is both beautiful and positive, anything that helps save waste and cut down on the production and use of plastic bags should be supported and encouraged. I’m proud to be a part of it.”

Tell us about your In My Dreams design the story and inspiration?

“My design for In your dreams comes from just that, my dreams, Sometimes when I’ve had an exceptionally strange one, I like to jot it down in a small book I keep by my bed. This particular dream that I based my design on was about a couple of cross dressing pigeons that I happened to hang out with one evening, nothing much happened but we got on really well.”

Tell us one of your bedtime secrets or about a favourite dream

It wouldn’t be a secret if I told you.

Vicki is an illustrator and founder of Silken Favours, bespoke printed silk scarves of exceptional quality, hand drawn and finished in London.

 

In My Dreams by Avsh Alom Gur

Avsh Alom Gur talks to SleepingBags

What excites or delights you about the Sleeping Bags concept?

It was the raw material involved and the opportunity that recycling it presented. When I first met Andy, he pulled a sheet out of his bag and I was struck by the endless possibility that the raw material presented. I’m a massive fan of whats being created from this

Tell us about your In My Dreams design the story and inspiration?

We all have conscious dreams in terms of goals and ambitions but there’s also the subconscious level, where we daydream and let our mind wander. My design was inspired by the doodling that happens when we are daydreaming, like when you are on the phone and find yourself just scribbling on a pad

Tell us one of your bedtime secrets or about a favourite dream

I have a recurring dream where I’m flying in the supermarket. I always find myself floating over the cereals aisle. Very strange!

Avsh Alom Gur won the British Fashion Councils New Generation Award for up-and-coming designers, three seasons in a row. He launched his own label to much acclaim in 2005, having previously worked at Donna Karan and Chloe.

 

Sir John Hegarty In My Dreams for Sleeping Bags

John talks to SleepingBags

What excites or delights you about the Sleeping Bags concept?

“The simple brilliance of this idea is it’s a win, win situation. It creates a virtuous circle. In the future business’s are going to have to ask themselves are we providing a solution to consumer needs and doing so in a sustainable way?”

Tell us about your In My Dreams design the story and inspiration?

“When you dream you’re free to be who you want and how you want.”

Tell us one of your bedtime secrets or about a favourite dream

“The best dream is the one that catches you by surprise and liberates you.”

Iconic megacreative, John is the founder and worldwide creative director of advertising agency BBH and a wine maker.

 

Oonagh Hagan In My Dreams for Sleeping Bags

Oonagh talks to SleepingBags

What excites or delights you about the Sleeping Bags concept?

There is something very satisfying about rejuvenating something that has apparently come to the end of its life. No one or no thing wants to be tossed away or left on the shelf.

Tell us about your In My Dreams design the story and inspiration?

I love dreaming! I often use the aesthetic of low tech photocopying in my work and as dreams often feel very cut and paste this seemed apt! My design was inspired by the last things I see or think about or leave on the bed just before I go to bed. Loose change, oversized rabbits in the shape of pillows, hair bands, pens to scribble down notes etc very eclectic!

Tell us one of your bedtime secrets or about a favourite dream

I often dream about flying but my flying is by doing breastroke through the air and I fly just above head height. If I slow down I start falling on people’s heads. They are fun dreams but quite exhausting always feel that if I gave it a go I might just be able to do it in real life!

Oonagh is an author (I Lick My Cheese and I Love You With Custard On Top), fashion designer (Louis Vuitton, Burberry, Browns) and lecturer.

 

David McCandless In My Dreams for Sleeping Bags

David talks to SleepingBags

What excites or delights you about the Sleeping Bags concept?

I love the reclaiming and re-use of hotel sheets. I had no idea they did that.

Tell us about your In My Dreams design the story and inspiration?

I love visualising information and data, looking for patterns and connection.

So I wondered are there any patterns in my dreams? The emotional content, the scenarios, the intensity? I kept a dream diary over a month and made the results into an image. I found it fascinating actually and have kept (an extremely private) dream diary ever since.

Tell us one of your bedtime secrets or about a favourite dream

I’ve had around 3 or 4 lucid dreams in my life. In one dream, I fell asleep in the dream and had a dream. And that dream was about 10 times more vivid and real, that real life. Is your head exploding yet?

David is an information artist  and has had two books published, entitled Information is Beautiful and The Visual Miscellaneum.

 

Helen Bullock In My Dreams for Sleeping Bags

Helen talks to SleepingBags

What excites or delights you about the Sleeping Bags concept?

“The Sleeping Bags concept is great in the way that it doesn’t give up on something just because there’s a little tear or mark on it! Such a great feeling to know that you’ve rescued something that was going to be discarded. A luxury sheet becoming a practical bag.”

Tell us about your In My Dreams design the story and inspiration?

“I wanted to take the idea of In my dreams in a literal sense of day dreams. The idea of that blissful almost teenage time when things work out well in your head, and Mr Right is falling for you and not your best friend, isn’t married, and isn’t living on the other side of the world. A world where you are the dreamer , the protagonist, and the star”

Tell us one of your bedtime secrets or about a favourite dream

“Bedtime secrets???? i think l go with a dream! They never translate so well the next day but I was on a very busy train, maybe in china, and was peeling a satsuma as i looked down, i realised inside was the most tiny and adorable little monkey. odd. but when I woke, I felt so happy to have seen it. Especially since the night before I’d dreamt that I was hosing down an iguana, and the night before that trying to help a white cat that was covered in glass and blood. Im sure all 3 speaks volumes.”

Helen is finishing her MA Fashion for Textiles at Central Saint Martins and is a fashion illustration teacher, with a few breaks working at John Galliano and Ossie Clark amongst others.

For Oscar by Rosie Irvine

One of the inspirations for SleepingBags was founder Andy Marks’s baby boy Oscar. Fatherhood focused Andy’s mind on what sort of planet his children will inherit.